Strategy & Planning

Archives for June 2021

When clients are dark or "ghosting" vendors
Hi all, I'm interested in hearing the thoughts and wisdom of this group around dark or "ghosted" customers. Despite many improvements to customer engagement, we continue to have strategic customers who ghost us for one reason or another. I welcome your insights on how do you re-engage these customers? I would love to…
Are you being asked to weigh in on marketing strategy? (IMO, CMOs would be nuts not to ask you!)
Curious whether CS leaders are asked to participate in marketing and sales strategy, like value prop, positioning, messaging? As a career marketer who's seeing first-hand the fantastic insights CS has access to regarding what's REALLY going on in the customer's mind, particularly the ACTUAL value they perceive IRL (in real…

Upcoming Events

June 22 Leadership Office Hours
When Thursday, June 22 11:00am - 12:00pm EST Who Customer Success Leaders who are building and scaling at B2B SaaS companies What * learn from each other in breakout room discussions * talk about Doing More with Less * sign up for specific dates or the whole series Expand your network and leave with one new idea to…
July 6 Leadership Office Hours
When Thursday, July 6 11:00am - 12:00pm EST Who Customer Success Leaders who are building and scaling at B2B SaaS companies What * learn from each other in breakout room discussions * talk about Doing More with Less * sign up for specific dates or the whole series Expand your network and leave with one new idea to…
July 20 Leadership Office Hours
When Thursday, July 20 11:00am - 12:00pm EST Who Customer Success Leaders who are building and scaling at B2B SaaS companies What * learn from each other in breakout room discussions * talk about Doing More with Less * sign up for specific dates or the whole series Expand your network and leave with one new idea to…
August 3 Leadership Office Hours
When Thursday, August 3 11:00am - 12:00pm EST Who Customer Success Leaders who are building and scaling at B2B SaaS companies What * learn from each other in breakout room discussions * talk about Doing More with Less * sign up for specific dates or the whole series Expand your network and leave with one new idea to…
August 17 Leadership Office Hours
When Thursday, August 17 11:00am - 12:00pm EST Who Customer Success Leaders who are building and scaling at B2B SaaS companies What * learn from each other in breakout room discussions * talk about Doing More with Less * sign up for specific dates or the whole series Expand your network and leave with one new idea to…

Strategy & Planning

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