How do you get customers to say "YES, I'm in" to participate in social proof-ing content like a case
Here's what Angela and Meg had to say:
1? Be customer obsessed all the time (NOT just when it comes time to ask for a reference).
2? Contextualize your ask. First prove ROI, then (and only then) ask for the proof point.
3? Use systems for customer advocacy - think G2 Capterra (or Laudable videos) - that are programmatic and minimally interruptive to the customer experience.
4? Build a community of like-minded peers to build loyalty and brand engagement throughout the customer lifecycle.
What else would you add to this list? Any actionable items to include?
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