#1 VoC use case?

Jeff Yeger

Social Proof is everything nowadays - buyers just don't believe all the vendor fluff, they want to know what our actual customers think since they're already 'taken the plunge' and spent the money.

What your #1 tip for getting voice of customer content in front of buyers at the right stage in the buying cycle for it to have the desired effect? 

Is VoC part of your playbook?

Madeline Turner

I don't think that VOC should be reserved for any one stage in the buying cycle! I think that the voices of your customers should be woven throughout the entire journey to help generate interest and ideas through as well as to prove ROI. So, my tip would be to create opportunities for your customers apart from just asking for feedback or testimonials. How can your customers be an extension of your team? Drift does a really great job at this. I heard about Drift because their customers were so vocal about loving the product.

Jeff Yeger

Thanks Madeline, love the direction

 

Couldn't agree more, the VoC has a place at every stage in the customer journey. 

If it would be helpful to anyone I'm more than happy to share a few of ours and our customers best practices for turning your customers into marketers and having them sell on your behalf. They're a little more believable than you are, and give buyers the reassurance they need. 

Madeline Turner

I'd love to see what you and your customers are doing on this! 

Petra Makaremi

hi @Jeff Yeger, I would love to hear how you and your customers collaborate on this! 

Nandkishor Tripathi

Hi @Jeff Yeger Looking forward to learn more about the best practices.