Our marketing team is looking to develop the beginnings of a customer advocacy program

Pam Mantaring

Focussing on bringing value to our Exec/Chief level stakeholders/customers. We'll be starting off with a series of Fireside chats. I would love your thoughts on:

1. What people have valued in a customer advocate type program?
2. What have you been part of, heard about or really liked in programs like this?
3. What are some on the things that have turned you  or your customers off, or haven't liked in these types of programs?

Will Pagden

@David L Ellin - Thought you may have some valuable insight on this for @Pam Mantaring 

Jeff Breunsbach

@Alex Farmer or @Matt Myszkowski have you all built something like this?

Matt Myszkowski

Sorry, nothing to offer here. I'm interested to hear more though.