Who wants to Brainstorm: Price Increases at Renewal

BenB Member Posts: 76 Expert
Third Anniversary 10 Comments 5 Insightfuls Name Dropper

Hi everyone - curious who would be interested in discussing the process of raising (or maybe not) prices during renewal.  Specifically raising the price of current subscription, not just expanding the service.  

The nature of the topic, and value of sharing real world examples of what worked/didnt work may be better over zoom.   

If interested, please just comment below and I'll schedule zoom meeting.   

Potential Discussion Topics: 
When and How to raise pricing for existing customers
Options for customers to avoid increases 
When to NOT raise prices for existing customers
Who delivers the messaging (corporate email early in the year, CSM 120 prior to renewal etc...)
Whats the messaging