Using video in your Follow-up emails

Bayron Toruno S.
Bayron Toruno S. Member Posts: 20 Navigator
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Hello Community,

Happy end of the year :)

I'm trying to come up with innovative ways to catch the attention of our potential customers. If they have a specific amount of users we will Follow up with them via. I was thinking of adding a 30-second video to the email but I'm having problems finding the right app that adds the video and reproduces it right away once the email is opened. 

Is anyone going through the same challenge? I'm open to hearing other ideas as well!

Thanks in advance!
Heather Wendt

Comments

  • Heather Wendt
    Heather Wendt HLAdmin, Member Posts: 270 Gain Grow Retain Staff
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    Hi @Bayron Toruno S., in my days as part of a Communications team, this was something we wrestled with as well. We were never able to get it to work, but I did find this article that includes some embed codes that are supposed to make it possible to add videos. I also know that some enterprise email services include this feature on their platform. 

    Would love to know if anyone has had any success with adding video, as this would be a tremendous value-add :)!
  • Brian O'Keeffe
    Brian O'Keeffe Member Posts: 181 Expert
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    I see that is a feature coming to Totango and am intrigued and plan to test it out. 
  • EvaS
    EvaS Member Posts: 18 Navigator
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    We use Vidyard. You can embed the link with a thumbnail.
    Bayron Toruno S.
  • simonbigbutton
    simonbigbutton Member Posts: 2 Navigator
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    It's best to create an intriguing thumbnail with a play icon and embed that in your email. A hyperlink will take people out to your video on your site. That approach has been proven to improve CTR and even open rates.

    https://www.everpost.com/blog/email-marketing-with-videos-increase-ctr/

    There are plenty of EVPs (Enterprise Video Platforms) to choose from that will help host content on your site in a secure and ad-free environment (TwentyThree, VidYard etc.)

  • Charlotte Naylor
    Charlotte Naylor Member Posts: 5 Navigator
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    We use Loom and either link or embed the thumbnail.

  • Jeffrey Kushmerek
    Jeffrey Kushmerek Member Posts: 96 Expert
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    I use Loom HEAVILY and have great open rates

  • Elizabeth Italiano
    Elizabeth Italiano Member Posts: 11 Navigator
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    I've used Vidyard, Loom and BombBomb. All great options and I am a big fan of leveraging video.

    RossPaterson

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