QBR/EBR - When you have no data
I work for a hardware company currently. Our sale is a piece of video equipment to the customer, of which right now we have no data. So once they get the piece of hardware set up we have no metrics to measure whether they are using the product or not.
Currently, I meet with our biggest enterprise customers on roadmap and betas. Sentiment of the customer is completely subjective at this point since we have no real data.
I have a customer that requested a QBR. In the past, when I was working in SaaS this would be pretty easy to show value, etc with the data we would have when they used/or didn't use the product.
Question is what other things would you discuss in a QBR if you did not have data available? A couple things I was thinking is their business objectives or plans for FY23, going over support tickets (not in a dry way, but how we are improving on our end with their help)....anything else??
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