We're rolling out a new digital approach for our SMB clients soon and I'm debating on whether to direct clients to a new generic email address (success@abc.com) or to a real person's email address (bob@abc.com). We're going to be clear about what they can expect from this person, but I wanted to get some feedback on which method was best for this.
Our clients are used to having 1 person to interact with although they are low touch. They typically get confused about who to reach out to for support, so we get a lot of support questions.