Two things have become clear about 2023:
- Relationships will be critical for ARR
- You are going to be asked to scale these relationships
Jeff takes (under) 10 minutes to walk through why relationship scaling has become a necessity as well as sharing some very practical ways that scaling can help, not hinder, the strength of relationships with your customers.
With large books of business, it is impossible to build solid relationships, so check out some ways to navigate this dilema on our podcast.
What are some ways you are finding that allow you to scale relationships without sacrificing true connections?
