Are you connecting with your customer's CSMs?

Kevin Mitchell Leonor

I have a unique advantage where my software of unified communications is a vital tool that CSMs of my customers use frequently.

I have found that connecting with these end users opens up the door for a lot of targeted discussions that I need to drive adoption or initiatives. 

I realized that even if I didn't have CSMs as end users, the way we engage is strictly around the profession and not the software. Thus, connecting with CSMs of your customer theoretically would still be mutually beneficial and open up a lot of channels to accomplish goals and outcomes.

Your thoughts? Would love to hear with people that have made it an initiative to cross pollinate CSMs with the CSMs of the customer.