Hi @Amit - Great (yet extremely challenging) topic! 1.Remember what you're up against: Once a client decides NOT to renew it is extremely difficult to change their mind. Rarely will a client cancel on a whim. this means they've gone through a long process of review such as, survey all users, update leadership on their plans to cancel and why its such a good idea etc... They have mentally moved on, and in my experience they rarely look back. Not impossible to save but very challenging. side note - I'd consider a program that implements "termination request tactics" for customers who are high risk of churn. Meaning - if you're willing to knock 30% off the price for a customer who decides not to renew, maybe make this offer up front while a customer is potentially reviewing whether or not they want to cancel. The risk here is you're leaving money on the table if the client was willing to renew at full price. but maybe saved 70% of revenue if they were going to cancel a month later. This is challenging but i think has greater potential for success. 2. Get them on the phone - sometimes this is a challenge in itself . I offer call the next day, and follow up until i can secure a call. Don't just say "what day works for you" i will often tell them " i sent calendar invite on this day ... " they're more likely to accept. 3. Leverage Professional Services/Consulting - are there other typically expensive resources you can throw their way. 4. Offer an executive review with all the bells and whistles prior to cancelling in hopes to catch their attention 5. Ask to be part of the sales process if they're potentially switching to a competitor. Tell them you can help find any errors from the sales team, AND if nothing else you can help them get a better deal if they're competing head to head with your existing contract. 6. Last and first 2 months free - give them cash now to secure the next contract (i always add the extra months to end of the new contract if possible). 7. Can you offer stripped down version of your solution at a lesser cost (if budget is the issue). 8. Review why they purchased initially - "when you signed up your #1 goal was to increase effeciency in 10 departments. we've made our way through 5, i know you wanted faster progress but you're so close. is efficency still the same priority as it was 6 months ago? What changed?" etc.... I'm sure there are plenty more. but these are the first few that come to mind.