Building a customer reference program/repository

MarkusS

Hi Community Members,

As our company grows as an organization, we find that customers and prospects are asking for references at an increasing rate in step with our companies growth.  We are looking to create a reference repository to track are references, when did they become a reference, industry, title and when did we last use them as a reference.

Talking with our team internally, we are aware that this can be a difficult repository to build and administer.

Looking to hear from the community of what they have done in the past which has been successful or what has not worked when creating the reference repository.

#CustomerReferences