Naming Does it Matter.

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Scott Hopper
Scott Hopper Member Posts: 70 Expert
First Comment
edited August 2020 in Digital CS (Engagement Programs)
What do you call your service?

I'm stealing a little from a LinkedIn post from @Maranda Dziekonski.  

Are you:

Customer Success
Client Success
Client Outcome Managers
Value Leaders
Value Managers

Does the name matter to the customers understanding of what you do for them? 





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  • Nicholas Ayala
    Nicholas Ayala Member Posts: 13 Contributor
    edited August 2020
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    Does the name matter?

    Yes & No. 

    If the department is called something too different than industry, then no one knows what that group is or what they do. 

    The organizations that I've been with use the generic "Customer Success" but what is helpful is during the handoff from Sales...that the team is defined. 

    That will help reduce any confusion to the customer because there was a proper introduction of the team (and what they are called & why).

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