Hi Harris,Thanks so much for your response. OKR's are definitely a good route to go. I actually met with the company today and there is so much work to be done.
There is little to no measurement of anything. There is just an overwhelming whirlwind that they are struggling with and definitely need some focussed strategy and most importantly they need to do the work that the strategy will entail.After meeting with them it seems their projects are not as flexible and complex as I initially thought. It's going to be a bit more of a straight forward segmenting of clients and designing strategies for each segment.