ISO: COVID impact on churn
Andrew Shoaff
Member Posts: 25 Thought Leader





Hi G-G-R community,
Does anyone have benchmark data on how the COVID financial crisis is impacting B-to-C SaaS churn metrics? I ask as I'm trying to reconcile my company's experience with that of our peers.
How different is your definition of 'good' now vs a year ago?
Thanks in advance,
Andrew
Does anyone have benchmark data on how the COVID financial crisis is impacting B-to-C SaaS churn metrics? I ask as I'm trying to reconcile my company's experience with that of our peers.
How different is your definition of 'good' now vs a year ago?
Thanks in advance,
Andrew
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Comments
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I think ProfitWell has that data. I remember seeing it a while ago.0
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To Anita's earlier point, Profitwell presented a lot of data at a webinar back in April. Some of it will be dated at this point but it might be a good place to start: https://www.clientsuccess.com/resources/webinars/customer-success-webinar-series-whoever-keeps-the-most-customers-wins/.0
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