ISO: COVID impact on churn

Andrew Shoaff

Hi G-G-R community,

Does anyone have benchmark data on how the COVID financial crisis is impacting B-to-C SaaS churn metrics?  I ask as I'm trying to reconcile my company's experience with that of our peers.  

How different is your definition of 'good' now vs a year ago?  

Thanks in advance,

Andrew

Ashton Liu

To Anita's earlier point, Profitwell presented a lot of data at a webinar back in April. Some of it will be dated at this point but it might be a good place to start: https://www.clientsuccess.com/resources/webinars/customer-success-webinar-series-whoever-keeps-the-most-customers-wins/.