What's the difference between Lifecycle and Journey?
What do you think is the difference between a Customer Lifecycle and a Customer Journey? Do you think there's a difference? Do you use them interchangeably? Do you follow whatever your company defines them as, have you chosen a definition based on what you've heard/researched?
If you're certain the difference, then your definition that delineates the main differences...or, even better, an image of how they work together would be great!
I'm close to publishing part 2 of my eBook, and I discuss this topic. After speaking with Dan Steinman he suggested I pose it to our community! I'd like your input to vet what I've written. Would love your 2 cents!
Thanks,
Dana
If you're certain the difference, then your definition that delineates the main differences...or, even better, an image of how they work together would be great!
I'm close to publishing part 2 of my eBook, and I discuss this topic. After speaking with Dan Steinman he suggested I pose it to our community! I'd like your input to vet what I've written. Would love your 2 cents!
Thanks,
Dana