This is excellent. So far I have done messages based on days and stuff like that, webinars, help center.
But next on my list is more personalized messaging based on their actions, in-app messages, and we need to focus on demonstrating value.
First ones that come to mind:
1. PLG principles, given you have an ironclad relationship w Product and Marketing (and Sales)2. Adoption platform s/w3. LMS4. Onboarding CMJ checklists5. Pooled CSM + Digital CS touchpoints6. Video academy series7. Webinars + Community8. Job Aids9. Go Live Expo/Kick-Offs10. Pre-Sales Use Case(s) --> Go Live with Tutorials
This would make for a great podcast episode or webinar. @Jeff Breunsbach