Customer interviews to determine customer journey

User: "Rachel Provan"
Thought Leader
Updated by Heather Wendt

Hi All!


I am working to create a customer journey that I can turn into a tech touch model.  In order to understand the customer journey, I think it would be a good idea to interview them rather than just assuming.  


Has anyone done this with existing customers?  If so, what specific questions did you ask them?  


Any tips would be greatly appreciated!

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