October 23, 2023

This week, Nicole Saunders, Director of Community at Zendesk talks with Jeff about how community can help bring value to the customer experience by bringing CS in as a strong content provider.

• Helps move from a transactional to a relational and learning experience
• Helps align the community around scaled ideas to create synergy and utilize tools and offerings collaboratively across the company to become more retention focused
• Helps focus on certain KPIs and metrics that other teams have so you can use the data to tell the story of the customer and the community well

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