The recent $25B market cap loss is going to be impacting a lot of your accounts if you are an AE or CSM.
It's time to do some research and keep in mind:
The goal isn't to become a financial expert; the goal is to identify any risks to your deal or renewal and to use recent relevatn events to create a POV that you can use to create effective messaging and engagement.
Here are some ChatGPT prompts for doing some quick reesearch to identify if and how your accounts are affected:
- Quickly identify relevant financial performance. You can start off with prompts such as:
- "I am an AE (or CSM) with XYZ company. One of my accounts is ABC Co. I am doing research on whether the $25B market cap loss has impacted them and what risks and opportunities it presents. What are the latest headlines mentioning ABC Co. and its financial performance? Highlight any mentions of ABC Co. in relation to this market cap loss."
Remember, the more context you provide in a prompt, the better the response will be, so adapt this to add appropriate context as needed
- Review Annual or Quarterly Reports: Upload recent financial reports, such as quarterly or annual reports that have key metrics and management commentary. Then add a prompt to ChatGPT such as:
- "Based on the attached annual report of [Company Name], can you identify how the recent $25B market cap loss might impact thier key goals and objectives highlighted in the report? Specifically, please analyze:
- Financial stability and liquidity
- Investment and expansion plans
- R&D and innovation intiatives
- Customer acquisition and retention strategies
- Any states risks or uncertainties that could be exacerbated by the market cap loss
- Provide detailed insights and suggest potential strategies the company might consider to mitigate these impacts
If the response provides info you don't understand, add additional prompts to ask ChatGPT to simplify the info for someone who is not in finance or use it to research and learn about terms you aren't familiar with
Through ChatGPT or other sources, also research:
- Reputable financial news sources for updates on companies experiencing significant market cap changes
- Use financial platforms like Bloomberg or Google Finance to track the stock performance of your target accounts
- Monitory Industry Trends: Understand broader industry trends that could be influencing market cap fluctuations. Regulatory changes, tech advancements, or macroeconomic factos could have a ripple effect on your prospects.
One last thing to consider: even if your accounts aren't publically traded companies, identify if your prospect/clients' customer base is and what extended impact this may have.
**This content was originally a LinkedIn post. See it here: https://www.linkedin.com/posts/elizabethitaliano_customersuccess-sales-gotomarket-activity-7226263228903800834-ZzXP?utm_source=share&utm_medium=member_desktop
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Elizabeth Italiano, Founder & CEO of What Not To Do is passionate about helping companies grow revenue through effective go-to-market strategies. Her entrepreneurial, operational, and consulting work results in organizations achieving their revenue goals, improving efficiencies throughout the buyer and customer journey, and improving the economics of the business to ensure sustainability.