For onboarding what is your most successful digital strategy? I have onboarding messages via an automation CSM tool in place that are very specific to the administrators and a super simple new user onboarding single message. There is a series for admins, up to five, and the stats show me the results vary, greatly. Engagement and interaction drop over the series. New customers with a high spend? They tend to be very engaged. Lower spend customers? Less engaged. What do you do? What works? What besides email have you used?
I am thinking of auto assigning every new person in the system automatic new user on-demand onboarding modules that are required to complete. VS asking them to sign up. Rewarding those that complete the module in a set time period and marking them certified users and making it a mark of distinction and pride. (A weekly thanking and acknowledging them publicly etc...)