We just recorded a podcast for the community with Justin Welsh (he's a Sales leader that focuses on B2B SaaS companies up to $50MM ARR).
One concept that stuck with me is he mentioned that he's tried to rally his peer leadership group (Marketing, Customer Success, Product) around the idea of creating 'One Continuous Conversation' with the customer.
He mentioned specifically this starting with the CEO with the narrative of the company and then It driving down. This narrative then becomes the common language and vernacular that all teams should be using. Tactically we need to be capturing information that we know the next 'party' will need to use --> I.e. Sales captures information Implementation will need, Implementation capturing information CS will need, and so forth.
Anybody currently experiencing something like this? Getting your company to adopt the same language and continuous conversation mindset?