Hello All, would love to get your feedback on this idea I have for customizeable yet scalable journe

Kevin Mitchell Leonor

https://www.linkedin.com/posts/kevin-leonor_customerjourneymapping-customersuccess-customersuccessmanager-activity-6673324324029648896-h4uA

What we are doing is creating our customer journey maps using static phases that can be reordered without losing a value progression while enhancing the ways we visualize and implement our customer journey maps.

The static phases will have a cadence of time to value impacting features grouped together based on common desired outcome impacts.

The static phases can be reordered and relationally tied to limit gaps in value progression

We also thought about ways to leverage it and enhance the journey model.

 

Let me know your thoughts. Thanks to @Ankit Aggarwal , @Dan Maldonado @Ronni Gaun  for participating in the sessions.

Kevin Mitchell Leonor

slide deck seen here https://www.linkedin.com/posts/kevin-leonor_mapping-your-customer-journey-activity-6673314960606687232-UqO3

Kevin Mitchell Leonor

https://docs.google.com/presentation/d/1kGXGNm6dEg9W5PxM6SQRsPyz6lYcsXQRlRqQn9uC3Pk/edit?usp=sharing

Scott Morgan

We are doing something similar. We have a static template that fits most cases. The map is customizable for the customers that want to interact differently. This allows us to do business that supports the customer the best.

We use Gainsight success plans to map directly to the customer journey. This helps track everything.

Kevin Mitchell Leonor

i have not had the opportunity to see journey orchestrator since Duetto's data was still too raw to use these features. Would you have time to show me sometime this week?