My leadership is allowing me to create our first customer journey roadmap. Any advice?
we just never got around to it and my leadership is leaning on me since I have experience building one organically.
My plan is similar to before:
take customer relevant features and group them according to quick win, key differentiator, essential, and difficult to adopt.
order those features with time to value, rapport prerequisites, and customer confidence in mind.
create mutliple journeys based on notable segmentation and requested outcomes
what is different?
i now work with a much more robust product with more features than the last time.
i am keeping in mind that adoption on this product may be a 18-24 month journey before cross sells. Previously, my journey map was 12 months with option to extend based on cross sells
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