Customer Success for non SaaS B2B
One of the biggest challenges I have faced so far is to adapt Customer Success in insurance. Everything out there is for SaaS and B2B. What about other industries? Why B2C isn't receiving any or little CS love?
Truth is CS shines brighter in subscription business models and insurance is probably one of the industries that needs it the most due to its product's nature. And I mean both, subscription business model and CS.
We are delivering B2C insurance on-demand through subscription business model and I'm delivering customer success strategies focusing mainly in Onboarding and Engagement.
Would love to know about new strategies and approaches for non SaaS and B2B.
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