Home
Groups
Framework for Customer Segmentation Survey
Judith Taan
Hello everyone,
My name is Judy and have been lurking here for a bit.
It's been almost a month since we formed a Customer Success Operations team in our company and I am thrilled to discover this great community. It has been an eye-opener to read through the posts and I've gleaned valuable information. I'm writing to find out your thoughts about how to approach preparing questions for our Customer Segmentation Survey.
A little background on our company - we provide apps for companies in the building and construction industry to manage their site processes. We offer different solutions on a single platform and we want to create customer personas through the survey and also find out what our strengths/potential opportunities are. We plan to survey for the top 20% clients and the bottom 20% clients (in terms of adoption) to form the customer personas and from there create customer profiles with desired experiences. I was thinking of asking questions related to their user experience in terms of product and engagement with our Implementation/Customer Success Teams.
Have any of you done a similar exercise before? Do you have any suggestions on the survey framework and questions we should ask? Will you be able to share a template that has worked for your organisation - any ideas and resources will be amazing!
Thank you!
Find more posts tagged with
Retention
Component react.asset.postCommentThread had an error.
Permission Problem You need the session.valid permission to do that.
Component react.asset.createComment had an error.
Permission Problem You need the session.valid permission to do that.
Quick Links
All Categories
Recent Posts
Activity
Unanswered
Groups
Help
Best Of