PLG & Success Metrics

Kathryn Moore

Hi everyone! I've got a question for the folks in organizations with PLG strategies. We're dipping our toes in this arena and understand that our churn rate and NPS will look quite different for freemium or "lite" versus what we currently offer. However, I'm curious just how different they might look. Our churn rate and NPS are currently excellent so I think lower numbers (even if expected) may shock the system. It'd be helpful to have a benchmark before implementing this strategy.

If anyone is willing to share a range of what their churn rate and NPS goals are for the PLG side of the business, I'd appreciate it!