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How to measure churn in non-SaaS environment?
Robbie
What is the best method for measuring churn in a marketplace model? Our customers can sign up to access our platform without paying a subscription fee. Our revenue then comes from a particular end user execution. A SaaS model may come as the company matures but need to work with what's in place at the time being. Would you simply tie it to non-usage? e.g. 60 days of no logins would be flagged as a churned customer?
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