How many follow ups is best practice

Hi,

First time posting and happy to finally join the community! Here goes...

I plan to have a discussion with my CS team on how many follow ups is best when sending proactive outreach. This could be for product adoption, onboarding, etc... In my online research, I have read that 2 to 3 follow ups is typically best with diminishing returns occurring once you get to the 4th follow up.

What is everyone else's experience with this?

Best,

Jason

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