Metrics for self service, low ARPU SaaS?

[Deleted User]
[Deleted User] Posts: 8 Seeker
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edited January 2022 in Metrics & Analytics

Hello community!

Can anyone share any resources or experience on best metrics to track the health of a SaaS company that has low ARPU and is 100% self service? (Eg. Users sign up on their own, like Mailchimp etc, not enterprise deals).

Also would love to know what "industry averages" are for each metric, for example, what's a range for cohort retention rate after x months?

We use ProfitWell and I would really appreciate some insights on how to read some of the reports if anyone is willing to connect for 15-30min call!