Metrics for self service, low ARPU SaaS?
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[Deleted User]
Posts: 8 Contributor 
Hello community!
Can anyone share any resources or experience on best metrics to track the health of a SaaS company that has low ARPU and is 100% self service? (Eg. Users sign up on their own, like Mailchimp etc, not enterprise deals).
Also would love to know what "industry averages" are for each metric, for example, what's a range for cohort retention rate after x months?
We use ProfitWell and I would really appreciate some insights on how to read some of the reports if anyone is willing to connect for 15-30min call!
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