Helping clients become more strategic
I work in an industry where some clients cannot see, refuse to see, or refuse to even care about the value and importance of the services we offer and stay focused only on what is in front of them at the moment. I have clients like this. I also have clients who understand strategic initiatives that will help them operate more efficiently and get the most out of the services we provide.
My question is, how have some of you started to move your "tactical driven" clients to a "strategically visionary" client? How do you start to instill that emphasis with a client or even their executive leader who just won't go in that direction?
My question is, how have some of you started to move your "tactical driven" clients to a "strategically visionary" client? How do you start to instill that emphasis with a client or even their executive leader who just won't go in that direction?