Total CS Spend as a % of Company Revenue?

User: "Mark Holland"
Updated by Heather Wendt
Hello all,

As we have been progressing through our 2023 planning efforts, one of the questions that was asked was "What percentage of our company revenues should be our corporate spend for Customer Success and Support?" 

I realize that every company is at different levels of CS and corporate maturity, revenues, serving different markets/segments, etc. but I thought it might be interesting to try to understand how other companies are spending on all things CS (headcount, software, customer marketing, etc.).

To start the sharing, for 2023, we are targeting an all-in CS spend of about 11% of forecasted revenue. What level of CS spend are you planning for in 2023?