Customer Advocacy

We, like all companies, want to be able to leverage existing customer relationships to accelerate our ability to grow at other current customers and bring new logos in the door. As with many younger startups, we were hesitant to push back on customers who would redline the logo rights clause and are thus trying to dig out from underneath. I have a couple of thoughts we're discussing internally right now:

• How do you best structure, setup, and track a customer referral program?
• How do you strategically and successfully (without doing damage to the relationship) go back to existing customers and get them on board with logo rights?
• How have you incentivized this behavior within a CS organization whose current KPIs are Net Growth in ARR and Logo Retention?

Would love to hear people's insights!

Thanks in advance y'all!