Demand Generation: Through The Lens of CS

Hi GGR Fam,

I've recently been thinking about Demand Generation and how customer success can play a pivotal role in it. Many say demand generation is more a marketing responsibility but I think there's much more to it than that. 

Creating demand for a product or service doesn't end when a client signs on. It's an on-going process. This is where CS comes in.

If a CSM is doing their job right, they are doing all three of these things:

1. Helping their clients have a great experience using their product or service
2. Helping their clients achieve their desired outcomes
3. Building an authentic relationship with their clients

It's through this, that CSM's can help generate more demand for their products. This can be done in two ways. 

1. The likelihood of cross-sell and up-sell opportunities will increase 
2. The client will be more willing to write a positive review or give a testimonial

Both of these things can increase the demand for your current and future products. Pretty simple, eh?

Or is it not that simple? Am I over my head thinking CS plays a role in demand gen? Let me know what you think!