Describing the Purpose of CS Platforms to Non-CS Groups
I am curious to know how others would describe what a CS platform is to colleagues who are not in CS. It doesn't matter what platform (ChurnZero, Gainsight, Strikedeck, etc.) or what differentiates one from another. I'm really more interested in how to describe the purpose and value this tool brings, especially how it goes above and beyond a CRM. I have my thoughts but I'd love for others to chime in.
For context, I'm preparing to make my case for why our organization needs to invest in such a resource and how it provides more functionality than our CRM (Dynamics 365) -- e.g., customer health scoring, inputs from multiple sources, 360 view of customers, automation of tasks, playbooks, etc. I have a colleague who will be a "tough sell" and he happens to be on the exec team.
Thank you!
For context, I'm preparing to make my case for why our organization needs to invest in such a resource and how it provides more functionality than our CRM (Dynamics 365) -- e.g., customer health scoring, inputs from multiple sources, 360 view of customers, automation of tasks, playbooks, etc. I have a colleague who will be a "tough sell" and he happens to be on the exec team.
Thank you!