Shifting from a Sales-Centric to a Customer-Centric Org
Hi All,
Thanks in advance for any advice! My company is a relatively new SaaS organization. We've had a lot of early success and our sales team has been growing rapidly. There is a ton of excitement around the progress the sales team has been making in securing larger deals. This has resulted in a lot of internal conversations being focused on how the product can evolve to help land those deals.
I'm a team of one CSM and I have a fear that when the time comes there will be resistance to shift the conversation to how we can better serve our existing customers. There is cross-over in the sense that new features that appeal to prospects will also benefit existing customers. However, one of our largest existing customers has been asking for a specific feature (that would benefit others as well) for months and it seems like it's being put on the roadmap with barely enough time to get it done before their renewal.
Since I am the only CSM, any advice on how I can make sure that I am representing our existing customers in a sales-centric organization?
Thanks in advance for any advice! My company is a relatively new SaaS organization. We've had a lot of early success and our sales team has been growing rapidly. There is a ton of excitement around the progress the sales team has been making in securing larger deals. This has resulted in a lot of internal conversations being focused on how the product can evolve to help land those deals.
I'm a team of one CSM and I have a fear that when the time comes there will be resistance to shift the conversation to how we can better serve our existing customers. There is cross-over in the sense that new features that appeal to prospects will also benefit existing customers. However, one of our largest existing customers has been asking for a specific feature (that would benefit others as well) for months and it seems like it's being put on the roadmap with barely enough time to get it done before their renewal.
Since I am the only CSM, any advice on how I can make sure that I am representing our existing customers in a sales-centric organization?