Engagement / relationship-mgmt plan and enterprise account transfer
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Hi @Adi Hila yoffe Barman,
A CSM relationship management plan is a very important step to building a strategy for developing customer relationships. Below are a few important steps you could consider while developing this plan:
1. Your companies vision and goal
2. Define ideal customer profile (ICP)
3. Customer journey mapping
4. Build internal processes for each touchpoint
5. Determine who will be responsible for each touchpoint
6. Set key performance indicators (KPIs)
7. Check how your competitors handle customer relations
And a concise documented handover checklist should be shared with any new CSM before he starts engaging with any enterprise customers for a smooth transition. With this kind of checklist, he will get enough information about the project expectations, goals, POCs, Current status, etc. before the official briefing
I hope this would be helpful to you.
Best Regards,
Harsh Shah
Customer Success Manager, Woliba
Linkedin: https://www.linkedin.com/in/harshshah-15/
Email: hcshah15.hs@gmail.com
Hi @Adi Hila yoffe Barman, you're welcome!
By using the existing client's data, you can create your ICP. Aggregate your customer's data and look for patterns or similarities to finalize your ICP. Later you can also evaluate how well your customers align with your Ideal Customer Profile and further segment them to prioritize and build strategies accordingly.
I hope it answers your query.
Best Regards,
Harsh Shah
Customer Success Manager, Woliba
Linkedin: https://www.linkedin.com/in/harshshah-15/
Email: hcshah15.hs@gmail.com