If a company is expecting 30% churn in the next 90 days

you were coming in as a CS Leader with a team of 4 CSMs with no formal processes, and the CEO wants to reduce that churn rate, what would you set as your mutually agreed measurable goal that sets the tone as your first quarter as the CS leader?

Some background:
30% churn expected in the next 90 days.
60% customers are on month to month plans.
40% of customers are undersold (likely due to budget)

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