Hello !
I am in the process of laying down the foundation for a CS team within a new SaaS offering of a larger 3PL logistics corporation; it's complicated! We have direct customers, partners-as-customers, channel customers (what I'm calling the companies who come to us via a partner and the partner is key to the implementation) and straight up Partners.
Does anyone have examples and/or insights on how I could differentiate the CS approach for each of these categories?