Creating Content is more than just having a Call to Action

Denise_Mueller
Denise_Mueller Member Posts: 5 Navigator
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Recently, I have been thinking about the content that I send to customers.  Sometimes, I tend to ramble or throw 2-3 CTAs at someone.  I know that these practices are not good, how do you all ensure that your content is relevant, at the right time, and exactly what a customer needs?