This week, Emilia D'Anzica shares her insights into the digital-led journey and how to ensure it has an impact on the majority of the organization.
For the customers, it allows the company to fulfill a requirement: fast access to answers and solutions.
For the company, it allows faster scale and the ability to gather stronger data that leads to better customer understanding.
So how do you start the process?
- Start with a journey map
- Identify key moments
- Understand your clients
- Ask the right questions
Read this week's blog to take a deeper dive into the why and how of a digital-led customer experience as you begin to look at how to utilize a powerful tool.
What parts of the digital-led process are you currently utilizing, and what obstacles do you face in creating an impactful program?
