GGR Podcast - Strategic, Tactical, Operational

Heather Wendt
HLAdmin Posts: 252 Gain Grow Retain Staff




in GGR Cafe
Damien Howley of Whip Around joins the team this week in a discussion that focuses on customer stakeholders.
While having a single-point of contact with a customer is known to be a potential point of failure, Damien takes things even further, outlining the need for multi-threading in relationship building.
This allows:
- better converstions based on common languages
- deeper insights into customer needs from a variety of lenses
- for more valuable conversations beyond just product
- your company to have a market advantage
- CSMs to move into a more strategic role with increased knowledge
Segmentation done well is a must in order to identify stakeholders who will add to the value.
Watch the Podcast
What needs to happen in order to identify stakeholders and prepare CSMs for the move into multi-threaded relationships?
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