GGR Podcast - Strategic, Tactical, Operational

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Heather Wendt
Heather Wendt HLAdmin, Member Posts: 286 Gain Grow Retain Staff
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Mar 20 2023 Podcast Email Banner.png

Damien Howley of Whip Around joins the team this week in a discussion that focuses on customer stakeholders.

While having a single-point of contact with a customer is known to be a potential point of failure, Damien takes things even further, outlining the need for multi-threading in relationship building.

This allows:

  • better converstions based on common languages
  • deeper insights into customer needs from a variety of lenses
  • for more valuable conversations beyond just product
  • your company to have a market advantage
  • CSMs to move into a more strategic role with increased knowledge

Segmentation done well is a must in order to identify stakeholders who will add to the value.

Watch the Podcast

What needs to happen in order to identify stakeholders and prepare CSMs for the move into multi-threaded relationships?

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