Hi there,
I'm new to the GGR community and am in the process of standing up the first customer success marketing function for our company (B2B Tech).
We are building out simple email campaigns and communications for success nurture (i.e., onboarding/activate/adopt).
What industry benchmarks do you follow for email open/click-thru rate? We have growth benchmarks (acquisition and cross-sell/up-sell) already set.
Thanks!
Sarah