I was listening to a recent GGR podcast with Greg Daines - 10 Customer Churn Benchmarks for Saas Leaders - and I was intrigued by the concept, "Measurable results is one of the largest factors in longer retention." In the podcast, Greg went on to say that companies that measure results for their customer have better retention than those who do not - even if the results weren't great.
I am curious if anyone provides measurable results for their customers and if so, how? What does that look like and how does that scale?
Here is a link to the podcast, if you are curious - https://podcast.gaingrowretain.com/e/10-customer-churn-benchmarks-for-saas-leaders/