Are your customer interactions focused on you or them?
@Bob London joins @Jeff Breunsbach this week to talk about the importance of moving away from a product-centric conversation into one that not only increases impact and alignment, but keeps your customers coming back to the table.
Some practical tips that you can begin incorporating immediately are:
- Make it a conversation rather than just another presentation
- Bring information about how other similar companies are using your product to spur ideas
- Be sure to include both strategic and tactical components in your interactions
- Understand the needs of the industry so your role moves into a partnership rather than a reactive one
What are you favorite tips for changing the focus of the conversation? (These can be ones you are already using or ones you are planning to incorporate moving forward)
Have you ever had a negative reaction to the shift in focus?
