Customer Success and LinkedIn Activity Leveraging Social Selling
Wanted to start a conversation around Customer Success Managers leveraging social selling tactics like frequent posting on LinkedIn. In sales it is heavily encouraged (if not mandatory) to stay active on LinkedIn, not just for prospecting but to stay top of mind to all your connections.
If a CSM is connected with their customers, frequent posting on LinkedIn could be a successful way to deepen relationships/trust. Their customers seeing them every day on LinkedIn sharing and bringing up interesting topics could have a major impact on the ability to get their customers on the phone.
I see lots of recommendations to message POCs on LinkedIn if they're non-responsive to emails/calls, but I'm not sure how much talk I've heard around social selling and customer success in general. If if we want our customers to accept and respond to our LinkedIn messages as a back-up plan, we might be better off staying more active in general.
Does anyone make social selling or LinkedIn best practices part of their CSM training (beyond just connecting and messaging when you need to find them).
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