Thoughts on customer asking for new rep
Thought Leader 
Hi GGR community! I'd love to crowdsource some general opinions and approaches to reassigning accounts when a customer requests it.
This hasn't been a common occurrence with my customer base to date, but we've had enough instances lately that I'd like to put together a framework for the team managers.
Generally, what are your thoughts?
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Navigator 
Hi Kathryn. Did the customers give a specific reason for the reassignment? Is it an issue with the current CSM, or for another reason (e.g. they want a local resource who speaks their language, or they need a different skillset)?
I would reassign, as requested, and then try to understand why. Make the customer journey portion as simple as possible. They would not ask if they did not have a reason.