Dashboard for upcoming renewals

Jeff Breunsbach

We set up a dashboard recently just to get a handle on the upcoming renewals for our team with a number of key filters and views. We then overlayed health risk to the renewal data to see risk to try to get ahead of if possible. 

Any ideas on how to freshen this up? Any other examples?

This is more of an early iteration, so be kind!

 

Joshua Maberry

It may make sense to specifically call out "at risk" renewals, as well as identify accounts that have undergone significant changes. (e.g. M&A, Leadership turnover, outsourcing of talent, loss of champion etc.)  Ideally what I would want is automated workflows/playbooks/tickets based on outstanding issues such as past due renewals. Priority/severity can be weighted by potential revenue at stake if not addressed.

Scott Hopper

This is not coming from managerial experience. But hear are a couple of thoughts.  Business risk(right now it might not be) and Critical Support case risk appear to be quite small, but if I want to affect the yellow and red. Maybe I don't need to see the green so I can focus on the red and the yellow. 

Andy Barton

As it for the team, I really like filtering by segment, team, geo etc. Take out the noise of other teams renewals and have a team focus on their accounts only.. Focus on Risk. Lots of green gives a false sense of security when only 90%+ will do! The Dashboard must contain an overlay or widget of Health scoring that is data driven where possible. You mention "upcoming"... Is that not too late? The date mentioned would be good a few months out (or even quarters, depending on subscription length)

 

Jung Kim

Love this, Jeff! I think we may have discussed this on our call, but I'm still always trying to figure out how to play about with segments and the MRR/Risk/Renewals as it's related to this. 

For example, COVID-19 segments (1, 2, 3). What's the MRR risk for those in the least engaged segment? 

Perhaps also an additional filter and more detailed breakdown for tier 2, risk level, etc. Always nice to be able to dive deeper. 

BenB

I have a very similar dashboard but it highlights the total value of all ARR renewing in that timeline, a Quota Assigned, my actual vs my forecast for that period.  I find most of my time is constantly diving into these numbers, and I use the other portions (risk, tiers etc...) to drive my forecast.  Other leadership has access to the dashboard but again we're primarily looking at the forecast to actual.

BenB

** All Data has been photoshopped and now fake. but this is what I look at when reviewing renewal progress towards our goals.   Everything is a click through so its easy to see who churned, and where growth is coming from etc... 

Jay Nathan

This is really cool, @Ben Bunting. Do you have a view for health risk associated with outstanding renewals? 

Lindsey Kemmerich

@Jeff Breunsbach - can you share more detail on how you've defined and implemented renewal stages and forecast categories?

We're in the process of setting up Salesforce to track customers along the lifecycle after the initial close and this is definitely more comprehensive than what we have mapped out so far.

Thanks!

Jason Myers

Just spitballing here - Do you have playbooks for improving health that coincide with the forecast category? For example, if you have a X-month long playbook for moving at-risk accounts from red to yellow to green, would be cool to see where each of those at risk accounts falls within the playbook (are they many months in and account health hasnt changed? or was this a newly at-risk account just beginning the playbook, in which case we can predict they will be healthy come renewal time).