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Cheers for sharing and your response. As much as this is a CHS discussion/thread, your point on engaging the right person, at the right time, in the right context applies to my views on C-Sat surveying. You then get relevant and actionable insights that drive continuous business improvements not just an avalanche of "noise" that is largely irrelevant and hard to respond to and action improvements.
Now, I'm going to geek out a bit because I love this stuff...
- We use an ensemble classifier. This gives us a very robust "Win Probability" for renewal.
- THEN... we apply a genetic algorithm to see which modifications we could make to improve the Win Probability. This is the coolest piece as you can see answers to... "strategic account review help? executive call? When? should we switch accoung mgrs/csm?" etc and how they impact the Win Probability.
(Win Probability > Health Score)
1. Footprint: Extent to which the contacts in Salesforce represent the buying process, i.e. Do we even know who the "right" contacts are in the account? For example, a typical stakeholder team for a Tier 2 account *might* be made up of 1 Decision Maker/Budget Holder, 1 Champion, 1 Admin, and 5 "Power Users" (your definitions will vary but this is for illustration purposes). So then looking at "Account A" as a Tier 2 account, does it have the contacts identified for those persona? If yes then great! If no then the CSM should engage the Champion to develop the list.
2. Engagement: Once the contacts are defined, are those contacts "engaged" with you? We measure engagement by participation in conversations that YOU start (many thanks to @David Ellin for a great concise definition) because just looking at product utilization and/or downloads (from non-users) or other activity is still on *their* terms. So ask these contacts to help you help them by giving some feedback that you are 100% committed to addressing... if they don't participate then you know something about the strength of the relationship.
3. Sentiment: With their feedback in hand, it's easy to see if they are a detractor, passive, or promoter. And don't forget about those non-responders because they are far more toxic because they are telling you they don't care to see an improvement.
What do you think??? There's a cool whitepaper I can provide if more detail is of interest. Putting it all together, here's what it looks like (each circle is an account, and circle size is the account's relative ARR/ACV/"Value" -- the idea is to move accounts up and to the right and green!)

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Steve Bernstein
Head of Voice-Of-Customer Programs at Waypoint Research Group
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Original Message:
Sent: 07-23-2020 13:34
From: Matt Moody
Subject: Tracking Customer Health
What all do you take into account for your health scores?
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Ed Powers
Consultant
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Original Message:
Sent: 08-19-2020 09:41
From: Matt Moody
Subject: Tracking Customer Health
I think the biggest issue with Customer Health Scores is that when you dive into the statistics, the health score is often only moderately correlated with actual success outcomes. If you break down each factor that comprises your customer health score and measure correlation to positive outcomes then you can see where vanity metrics have crept in and are weighing down the health score.
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Matt Moody
CEO/Founder
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Original Message:
Sent: 08-18-2020 09:49
From: Matt Myszkowski
Subject: Tracking Customer Health
I have been thinking a lot around Customer Health recently - it used to be a defining element of your customer success strategy as a CS leader but I am unsure it still is.
How do you all measure the success of your Customer Health Scoring? How much time do you invest in it, and does it reap the rewards? I used to think Customer Health was a critical component but now I get more value from seeing how strong our value realisation articulation is in our Business Reviews. I.E. How we delivered value, have we articulated it and does the customer acknowledge it?
Slightly off topic but keen on thoughts.
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Matt Myszkowski
VP, Customer Success Management, EMEA
SAP
Original Message:
Sent: 07-22-2020 17:45
From: Archive User
Subject: Tracking Customer Health
Hi, I'm looking for recommendations of a Customer Health tracker that can plug in to various other CRM systems. Looking for something a bit more focused on Customer Health than Salesforce. Any recommendation from the community?
https://waypointgroup.org/whitepapers/silver-bullet-customer-health-scoring/
https://waypointgroup.org/whitepapers/silver-bullet-customer-health-scoring/

I think a weighted scale of several things is a good approach. The main criteria that i typically like to focus on is:
Adoption
Time to Value
Business Outcomes
Relationship
Customer Feedback
Then i look at primary vs secondary indicators and weigh them a little differently. Then its a calculation of a score at any given time to monitor all these moving pieces.
Attaching something i put together

Hope this helps!
- Natalie
How do you all measure the success of your Customer Health Scoring? How much time do you invest in it, and does it reap the rewards? I used to think Customer Health was a critical component but now I get more value from seeing how strong our value realisation articulation is in our Business Reviews. I.E. How we delivered value, have we articulated it and does the customer acknowledge it?
Slightly off topic but keen on thoughts.
One thing in my mind that Gainsight havent quite got sorted yet is the integration between PX and CS, too technically complicated which causes some issues but we got there in the end.
I second this @Matt Moody. would love to hear what @Akanksha Gulati is doing!
Have you looked at https://supervisedai.com/ They're applying machine learning to the challenge of proactively identifying risk and reasons for churn. You can use their dashboard to monitor customer health and create alerts — and I believe you can export their insights to sfdc.
@Matt Moody This is very much a work in progress but we have some standard outcomes that we are able to drive for our customers and a time frame we think we should hit the success criteria in. If we are on track based on the agreed-to plan with the customer then it's Green. If we have a blocker that is not critical it's yellow, and if we are stuck then it's red. Admittedly this is an area for us to evolve over the back half of this year. I'd love to hear from others on how they might be tracking achievement towards customer goals and success criteria.