I'm dealing with this strategic subject for over a year now.
CSM relationships
Executive Sponsorships
Product relationships
I've decided to start with CSM relationships, we are developing a framework that is built as an object in SalesForce which evaluates the significant relationships we manage with each customer so we know what is missing, where we need to invest more and who are our supporters and advocates.
I would love to discuss about these subjects and hear how you are investing in building relationships with your client base.